The Cult of Tool Brands: Analyzing Population Loyalty to Specific Colors
Tool brand loyalty shaped by battery compatibility, dealer access, and repair support—not just color. Learn what drives pros' choices today.
Category DIY Demographics & Population Shifts
How the WFH Movement Sparked a Permanent Increase in Home Renovation Skills
Home renovation skills became essential during the WFH boom. Learn why remote workers mastered DIY techniques and how you can too.
Why the “Sub-Compact” Class Is the Fastest-Growing Engineering Segment
Sub-compact equipment is booming in dense cities. Learn why this fastest-growing engineering segment matters and discover hidden opportunities.
YouTube and TikTok’s Impact on the Demystification of Heavy Power Tools
Learn how YouTube and TikTok teach power tool skills differently—and which platform keeps you safest. Get confident with tools the right way.
The “Prosumer” Population: Why Homeowners Are Buying Professional-Grade Tools
Professional-grade tools help homeowners save thousands on repairs and insurance. Discover why prosumers are investing in quality equipment and what ROI to expect.
Tool Libraries and Community Sharing: A Trend Countering Ecosystem Lock-In
Tool libraries let you access thousands of items for just $20-60/year instead of buying. Save money, reduce waste, and share resources with your community today.
The Shift From Hiring Handymen to Empowered Residential Tool Ownership
Learn how residential tool ownership saves you thousands on home repairs. Skip the handyman markup and tackle projects yourself with basic gear.